How to Add a Blog to Squarespace
To add a blog to Squarespace, click the plus icon in the Pages panel, choose Blog under Collections, pick a layout and name the page. Your posts then live under Blog Content, where you add, edit and publish them.
Creating the blog page
In the left sidebar you'll see the list of your pages. Click the plus icon at the top to add a new one.
When the options appear, choose Blog, which sits under Collections rather than with the standard page types. That difference matters: a collection holds many items, which is why a blog behaves differently from a normal page.
You'll be offered several layouts. Pick whichever suits your content, and don't agonise over it, since you can change it later.
Name the page. This becomes your navigation label and, by default, part of your post URLs, so something short like Blog, Journal or Insights is better than anything clever.
Adding and publishing posts
Open the blog page and you'll see three tabs.
Blog Content is where you work. It lists every post and is where you add, edit and delete them.
Blog Overview shows how the page looks to visitors.
Pricing Plans is for paid, members-only content, which most people can ignore.
To add a post, click the plus icon at the top of the Blog Content panel. To manage an existing one, hover it and click the three dots, then Options.
Inside Options, the first setting is Status: Draft, Scheduled, Published or Needs Review. Scheduled is the useful one, letting you write several posts and have them publish on set dates rather than posting everything at once.
Setting up URLs and SEO before you write
Worth five minutes now to avoid redirects later.
/blog/squarespace-seo-tips rather than a dated string. Set it before publishing, because changing it afterward breaks any existing link and needs a redirect.
Every post also has its own SEO tab where you set the search title and meta description separately from the on-page title. These are what appear in Google results, so writing them properly is one of the highest-value few minutes you'll spend per post.
Categories and tags help visitors filter, but be sparing. Squarespace generates a page for every category and tag, and a pile of near-empty archive pages is a genuine SEO liability. I've written up the wider picture in Squarespace SEO tips.
Choosing what to actually write about
The technical setup takes ten minutes. Deciding what goes in it is the part that determines whether the blog does anything for your business.
The blog posts that earn their keep answer questions your customers actually ask before they buy. What things cost, how long they take, how to choose between two options, how to fix something specific.
Posts about company news and industry musings get almost no search traffic, because nobody is looking for them.
A useful test: if you can't imagine someone typing the topic into Google, it probably belongs on social media instead.
Linking it into the rest of your site
A blog sitting on its own does nothing for the rest of your business.
Add contextual links from posts to the relevant service pages, so a reader who arrived for an answer can find the thing you sell. That single habit is what turns a blog from a traffic asset into a lead source.
Add a summary block on your homepage showing recent posts, so the content is visible to people who never reach the blog page.
And if you want the blog page to appear somewhere other than in the main nav, that's covered in linking your blog to a different page.
Frequently asked questions
Is a blog included with every Squarespace plan?
Yes, the blog collection is available on all plans, including Personal.
Can I schedule Squarespace blog posts in advance?
Yes. In a post's Options, set Status to Scheduled and pick a date and time, which is the easiest way to keep a consistent publishing rhythm.
Can I have more than one blog on a Squarespace site?
Yes, you can add multiple blog collections, which is useful if you want, say, news and case studies kept separate.
Does blogging actually help Squarespace SEO?
It does when the posts answer questions people search for and link through to your service pages. Company-news posts don't, because nobody searches for them.
Want a blog set up with the structure, schema and internal linking already right? That is part of every build I do. Book a free call.
I'm Dylan, the designer behind Highr Labs and a Squarespace Circle Platinum Partner. I build custom Squarespace sites for businesses in Utah and across the US. More about me, or book a free call if you want to talk through a project.
