How to Link a Squarespace Blog Post to Another Page

To make a Squarespace blog post title link somewhere else, open the post's settings, scroll to Source URL, turn on Link Post Title to Source URL, and enter the destination. For an internal page, type a forward slash and start typing the page name.

Using the Source URL setting

Find the blog page in your Pages list and open it, then go to Blog Content.

Hover the post you want to change, click the three dots, and choose Settings.

Scroll down and you'll find Source URL. Switch on Link Post Title to Source URL, then enter your destination.

For a page on your own site, type a forward slash and start typing the page name. Squarespace autocompletes from your existing pages, which is safer than typing the path from memory. For an external site, paste the full URL.

Save or publish and the post title now sends people to that destination instead of opening the post.

What this setting is actually for

Worth being clear, because it surprises people: turning this on means visitors never reach your post. Clicking the title on your blog listing takes them straight to the destination.

That's the intended behavior, and it has two legitimate uses.

The first is link-roundup style blogging, where each entry points at an article elsewhere and your blog acts as a curated feed.

The second is using the blog listing as a visual index. Some people build a portfolio or a resource library as a blog collection, because the grid layouts are good, then point each item at its real page.

What it is not is a way to add a link inside a post. That's just a normal link in the post body.

The SEO trade-off

If your goal is search traffic, think twice before using this.

A post with Source URL enabled still exists and can still be indexed, but nobody browsing your site can reach it, which makes it an odd thing for Google to find. And any authority you build points away from your own site rather than into it.

For an external roundup that's fine, because it's the point. For your own content it's usually the wrong tool. If you want the blog listing to link to your service pages, you'd be better off with a summary block pointing at the pages directly, and skipping the blog collection entirely.

The internal linking that actually helps

The thing most people are really after is links from their posts into their service pages, and that's simpler.

Inside a post, highlight relevant text, click the link icon, and point it at the page. Use descriptive anchor text: "custom Squarespace website design" tells Google what's on the other end, "click here" tells it nothing.

Do that once or twice per post, on genuinely relevant text, and it does two jobs at once. It routes readers who arrived for an answer toward the thing you sell, and it tells Google which of your pages matter.

That single habit, applied across a tutorial blog, is one of the highest-return things you can do. There's more on it in my Squarespace SEO tips.

If the link doesn't work

Check the toggle is actually on. Entering a Source URL without switching on Link Post Title to Source URL does nothing visible.

Check the internal path starts with a forward slash. Without it, Squarespace treats it as a relative link and it breaks.

And remember the change only affects the title link on the listing. Someone who reaches the post URL directly still sees the post.

Frequently asked questions

What does Source URL do in Squarespace?

It makes the post title on your blog listing link to another destination instead of opening the post. It's designed for link-roundup blogs where each entry points somewhere else.

Can I link to a page on my own site with Source URL?

Yes. Type a forward slash in the field and start typing the page name, and Squarespace autocompletes from your existing pages.

Does Source URL hurt SEO?

It can. The post becomes unreachable through normal navigation while still existing, and authority flows away from your site. For your own content, ordinary internal links are better.

How do I add a link inside a blog post instead?

Highlight the text, click the link icon and choose the page. Use descriptive anchor text rather than click here, since that's what tells Google what the destination is about.

Want your blog actually routing readers toward the things you sell? That is the internal linking work in my SEO service. Book a free call.

I'm Dylan, the designer behind Highr Labs and a Squarespace Circle Platinum Partner. I build custom Squarespace sites for businesses in Utah and across the US. More about me, or book a free call if you want to talk through a project.