Riddle AI Labs
Selling AI to small businesses takes plain English.
Riddle AI Labs is a Utah company that builds AI phone systems, customer intake automation and voice workflows for small businesses, so every call gets answered and every lead gets followed up. Its buyers are owners of clinics, trades, restaurants and small offices, not IT departments.
- Client
- Riddle AI Labs
- Industry
- AI & automation
- Based in
- Utah
- Format
- Single-page site
- Built on
- Squarespace
The challenge
Most AI agencies market to enterprise buyers with technical language and long discovery decks. Riddle’s customers are busy owners who have never bought software like this and are wary of anything that sounds complicated or expensive.
The site had to explain a technical product in terms of problems those owners already feel every week, prove that fast follow-up is worth paying for, and get them to book a consultation without a sales pitch.
What the site needed to do
- Lead with the problem, missed calls and lost leads, not the technology
- Explain three services in plain English
- Show the process is simple and fixed-scope
- Back the pitch up with real numbers on response speed
- Let visitors hear the product before they talk to anyone
- Capture enough detail to make the first call useful
What we built
A dark, product-style single page with the nav jumping between sections. The hero says it plainly, “Stop missing calls. Start closing them,” with the consultation button, a link to the services, and an audio demo of an AI call workflow right under it, backed by three short trust markers: built for small business, no long contracts, Utah-based.
Four problem cards name what owners already deal with: missed calls, slow follow-up, scattered intake and manual repetition. Three service channels follow, each with a one-line description and four concrete features, then a four-step process from discover to refine, a “why Riddle” section, response-speed stats with their sources, and a short founder note.
The consultation form asks for business name, phone, website, what they need help with and the best time to call, so Jesse walks into every first conversation already knowing the business.
The result
A startup site that explains a technical product in plain language and routes every visitor to a consultation, with the audio demo doing the convincing before anyone picks up the phone.
