SPIRE
A private summit needed a site that felt invitation-only.
SPIRE is a private convening for investors and leaders from some of the largest financial firms in the world, held at elevation in Jackson Hole, Wyoming. It is organized by a seven-person committee who all have full-time jobs outside the event, and registrations had to go out fast for a September date.
- Client
- SPIRE
- Industry
- Private events
- Location
- Jackson Hole, WY
- Built on
- Squarespace, custom build
- Build time
- About one week
The starting point
The committee had pieced together a first version on a stock Squarespace template. Most of the content was there, but the rounded, playful template felt juvenile for an audience of CEOs.
Their goal was blunt: make a first-year event look more put together and polished than it had any right to, keep the navigation to a handful of pages, and make registering impossible to miss.
What they asked for
- A calm, presentation-like flow, inspired by La Famiglia and Emerson Collective
- A clear path to register from every page
- The agenda, travel essentials, and local recommendations in one place
- Member headshots treated consistently in the brand colors
- Built fast enough for the registration push
What we built
Instead of moving to another template, I built the site custom from scratch and sent a homepage concept the day after our first call, so the committee could react before anything was built.
The design uses an editorial card system in an earthy palette with oversized display type, so each section reads like a slide in a well-made presentation. The agenda, member profile, travel essentials, and Hotel Jackson each get their own section, and the registration call to action repeats throughout, so a guest never has to hunt for it. A committee contact form routes questions straight to the organizers.
We held a review call midway through the build so the committee could steer the design while it was taking shape, and the build itself took about a week to meet their deadline.
The result
A site that matches the caliber of the room: a clear agenda, effortless registration, and a design that signals exclusivity from the first scroll.
